Explore my social media marketing portfolio, a dedicated school project showcasing various decks and strategies. This space reflects my journey and insights in the dynamic world of social media. Dive in and discover the projects that define my skills and passion!
On my Home page I have : Marketing Deck 1-6 + Blog Post for each
Feel free to look over my portfolio website for more details on each marketing deck!
Driving social currency for Wilson Golf by sharing stories around heritage, communities, and insider brand moments which give followers the feeling of being in-the-know and proud to be a part of the Wilson family. By focusing on tradition and authentic golfers, the content inspires organic sharing, increases credibility, and leverages audience engagement into brand advocacy.
Wilson Golf employs triggers by aligning their messaging with the common, frequent moments of golfers, such as weekend rounds, watching tournaments, and holiday gift giving. By posting to their audience at these specific moments, they remain front of mind for when these moments arise.
Wilson Golf evokes emotion, to resonate with golfers' pride, nostalgia and inspiration. Tapping into legacy moments, founder stories and common on-course experiences, Wilson's storytelling is more personal, building deeper brand affinity than product specs or performance alone
Wilson Golf partners with PGA TOUR, LPGA, Champions Tour, and Korn Ferry Tour professionals, trusted content creators, and everyday players who serve as credible brand advocates on and off the course. From influencer content and user-generated posts to on-course use, Wilson is able to leverage social proof to increase credibility and trust and influence golfers to purchase equipment they know others use and love.
Wilson Golf provides value by offering their golfing audience well-defined, practical content that they can use to play better golf and feel more confident when buying new equipment. Tips, gear guides, Q&A's and instructive posts build Wilson as a trusted resource that helps before it makes sales.
Wilson Golf enlivens its brand with storytelling that goes beyond products to highlight the people, history and brand legacy. Founder profiles, product design sketches and actual golfer experiences humanize Wilson's brand, allowing its message of craftsmanship and innovation to be shared in an authentic way that doesn't sound like advertising.
This website, hopemsocialmediamarketing.com, is a personal project created to showcase a portfolio of social media marketing decks. It serves as a demonstration of skills and knowledge acquired through academic pursuits. Learn more about the creator and the goals of this project.
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